Hammer’s Sealcoat and Asphalt, a leading provider of seal coating and asphalt services in Colorado, aimed to enhance its online presence and improve user engagement through a comprehensive SEO and website redesign strategy.
The website redesign focused on creating a visually appealing, user-friendly interface that effectively showcased the company’s services and expertise. The new design incorporated modern aesthetics, high-resolution images, and clear calls to action, making it easier for potential customers to navigate and access information. Integrating customer testimonials and a blog section provided valuable content and built trust with visitors. These efforts boosted the website’s search engine rankings and led to a 135% increase in conversion rates. We enhanced their digital footprint by aligning their SEO strategy with a user-centric design and attracted a broader internet audience.
Initially, their website faced low search engine rankings, slow load times, and a lack of mobile responsiveness. By conducting a thorough SEO audit, the team identified critical areas for improvement, including optimizing meta tags, enhancing keyword targeting, and building high-quality backlinks. Additionally, implementing a mobile-first design approach and streamlining the site’s navigation significantly improved user experience, resulting in a 164% increase in organic traffic within six months.
Hammer’s Sealcoat and Asphalt has rapidly become a top contender in the Colorado Springs market thanks to a results-driven digital strategy. In just months, their website achieved 6 number-one rankings, including top placement for highly competitive keywords such as Colorado Springs Sealcoat Company, Colorado Springs Sealcoat Contractor, Colorado Springs Sealcoat, Colorado Springs Asphalt, private road paving, and asphalt crack sealing contractors near me. In total, they now hold 19 Page 1 keyword rankings, with strong results for terms like Colorado Springs Asphalt Contractor, Colorado Springs Asphalt Company, sealcoating company near me, local sealcoating companies, and asphalt seal coating.
Our SEO strategy included optimizing for speed, mobile usability, clear navigation, and publishing high-quality, keyword-targeted content that builds trust and authority. As a result, their site is now the #1 driver of consistent leads for the business — with organic traffic increasing 353% in the past 90 days. This digital presence is fueling real growth by bringing in high-intent visitors ready to hire.
Headquartered in Colorado Springs, Elite SEO Consulting is a client-focused Digital Marketing Agency dedicated to clients’ “return on investment.” We understand that the most successful SEO grows your company’s bottom line.
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