- service@eliteseoconsulting.com
- Colorado Springs, Colorado
When MJ Heating and Cooling approached Elite SEO Consulting, their online visibility was virtually nonexistent. Despite being a reputable HVAC company in Colorado Springs, their website had no non-brand name placements within the first five pages of Google. With only six underdeveloped pages, minimal on-page content, and zero SEO structure in place, their digital presence was underperforming. Compounding the issue was a nonexistent backlink profile and a lack of foundational SEO best practices. They needed more than just a boost—they needed a complete SEO transformation. That’s where our team stepped in.
At Elite SEO Consulting, we never take a one-size-fits-all approach. We developed a custom holistic strategy for MJ Heating and Cooling rooted in its website’s current state and market opportunity. Our first step was a thorough audit, which revealed the need for both foundational fixes and scalable growth tactics.
We kicked off with core SEO fundamentals, including accurate citation building and the creation of a healthy backlink profile to begin earning domain authority. We added a strategically planned blog to target long-tail and seasonal search queries. On the site itself, we expanded their content footprint by creating 11 new service pages, 3 support pages, and targeted service area pages—all designed with proper on-page SEO, keyword integration, internal linking, and fast-loading mobile-friendly layouts.
To enhance their visibility across traditional and emerging search experiences, we implemented structured schema markup, including LocalBusiness and AI-friendly metadata for increased inclusion in voice search and AI-generated results.
In just three months, MJ Heating and Cooling began to see measurable gains—and by month five, they held the #1 spot on Google for “Colorado Springs HVAC.” Backed by our aggressive, targeted strategy, their growth was nothing short of remarkable. Today, they boast 412 citations and backlinks, a 98 site speed score, and 137 indexed pages in Google. Their site now ranks on page one for 31 keywords, with top 5 placements for 8 additional high-profile terms. Another 51 keywords currently sit between positions 11–20, and we’ve targeted those for page one movement within the next 45 days.
The results are real: organic search traffic is up over 81% in the last six months—bringing in more visibility, more leads, and more HVAC customers from across Colorado Springs.
With the right strategy, an HVAC company can rank on Page 1 of Google in as little as 4–5 months. In this case study, the business achieved #1 rankings for key local terms in under five months.
We used keyword mapping, local service page creation, Google Business Profile optimization, and backlink building. These tactics positioned the company for high-intent “HVAC near me” searches in their area.
Yes. SEO can significantly boost service calls by improving local visibility. This HVAC company saw a 10x increase in monthly calls from Google Business Profile after SEO was implemented.
Local SEO ensures your HVAC company appears in search results when customers look for nearby services. This includes map pack rankings, “near me” queries, and mobile visibility—all of which drive qualified leads.
Create individual service pages (e.g., AC repair, furnace installation), city-targeted pages, FAQs, and seasonal blog posts. In this case, adding focused content directly contributed to #1 keyword rankings.
Headquartered in Colorado Springs, Elite SEO Consulting is a client-focused Digital Marketing Agency dedicated to clients’ “return on investment.” We understand that the most successful SEO grows your company’s bottom line.
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