White-labeling significantly enhances the lifetime value (LTV) of agency clients by providing a seamless, high-quality extension of services that clients perceive as part of the agency’s own offerings. By integrating white-label SEO services, agencies can offer a broader range of expertise without the need for additional in-house resources, ensuring consistent, expert-level support and results. This expanded service offering increases client satisfaction and loyalty, reducing churn rates. Additionally, the ability to provide comprehensive and specialized SEO services under the agency's brand strengthens client relationships and fosters long-term engagements. The enhanced capability to meet diverse client needs through white-label solutions leads to higher retention rates and increased upsell opportunities, directly contributing to a higher LTV..