Elite SEO Consulting Digital Services Glossary

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At Elite SEO Consulting, we believe that transparency, education, and empowerment are the cornerstones of successful partnerships. That’s why we’ve created this comprehensive resource center — to answer your most common questions, demystify industry jargon, and help you make informed decisions about your digital marketing strategy.

Whether you’re a small business owner exploring SEO for the first time, a marketing manager looking for advanced insights, or a curious entrepreneur who just wants straight answers, you’ll find what you need here. Our FAQ section addresses the most frequent client inquiries, our Knowledgebase dives deeper into how our strategies work, and our Glossary breaks down the technical terms in plain English.

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Knowledgebase

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Digital Services Glossary

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Frequently Asked Questions

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Digital Services Glossary

A/B Testing

In an A/B test, traffic is split between two variants: Version A (the control) and Version...

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Above the Fold

“Above the fold” refers to the portion of a webpage that is visible to a...

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Ad Extensions

Ad Extensions are additional pieces of information that expand a standard text ad in search...

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Ad Rank

Ad Rank is the value that determines the position of a pay-per-click (PPC) ad in...

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AdWords (Now Google Ads)

AdWords, now officially known as Google Ads, is Google’s online advertising platform that allows businesses...

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AEO (Answer Engine Optimization)

AEO (Answer Engine Optimization) is the process of structuring and optimizing content to ensure it...

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Affiliate Marketing

Affiliate Marketing is a performance-based marketing strategy in which a business rewards third-party partners (affiliates)...

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AIO – Artificial Intelligence Optimization

AIO (Artificial Intelligence Optimization) is the process of optimizing digital content, websites, and marketing strategies...

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Backlink

A backlink is a hyperlink on one website that points to a page on another...

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Backpropagation

Backpropagation (short for “backward propagation of errors”) is a supervised learning algorithm used to train...

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Banner Ad

A banner ad is a rectangular graphic display that appears on websites, often at the...

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Base Model

A base model is the original, pre-trained version of a machine learning model—particularly a large...

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Behavior Flow

Behavior Flow is a visual representation in Google Analytics (GA) that maps how users navigate...

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Behavioral Targeting

Behavioral targeting is a digital marketing strategy that uses data about a user’s past online...

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BERT (Bidirectional Encoder Representations from Transformers)

BERT is a natural language processing (NLP) model developed by Google in 2018. It stands...

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Bias

In the context of AI, machine learning, and digital marketing, bias refers to a systematic...

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Elite SEO Consulting Digital Services Glossary

The Help Center- Glossary

Knowledgebase

Digital Services Glossary

Frequently Asked Questions

Digital Services Glossary

A/B Testing

Above the Fold

Ad Extensions

Ad Rank

AdWords (Now Google Ads)

AEO (Answer Engine Optimization)

Affiliate Marketing

AIO – Artificial Intelligence Optimization

Backlink

Backpropagation

Banner Ad

Base Model

Behavior Flow

Behavioral Targeting

BERT (Bidirectional Encoder Representations from Transformers)

Bias

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