PUBLISHER ADVERTISING MANAGEMENT

Website publishers interested in monetizing their websites via banner advertising, email list promotion, website sponsorship and related monetization channels have unique challenges that many Digital Agencies don't have expert teams equipped to address.

Publishers needs depend largely on what phase of that business model they find themselves;​

• Publisher Monetization Planning
  
• Advertising Management Demand Assessment
  
• Banner Advertising Infrastructure Determination
  
• Banner Strategy Outline
  
• Banner Advertising Management Software Setup

• ​Website Implementation
  
• Advertising Operation’s Optimization
  
• Ad Network, Adsense, & Affiliate Integration
  
• Remnant Fill Assessment & Implementation

Our team has worked with hundreds of website publishers in every stage of website monetization. We can help you formulate plan, and or optimize an existing one, and ensure your website generates the most possible advertising dollars possible. We integrate systems like AdSense and Advertising Networks to implement systems that require no selling to monetize your page views. Or we can set up a program that will allow you to sell and integrate your advertising units with a mix of direct sold ads and remnant fill units, so every impression you serve makes maximum revenue.

Website Monetization Strategy

Our team assess the best possible IAB Standard Ad units to monetize your website for the widest sell through.

Advertising Unit & Campaign Setup

We can set up ad units in a Ad Management software like Google's DFP, to allow a mix of direct sold and pre sold banner ads.

Advertising Inventory Management

We can train your team or come in and assess, and optimize your existing advertising inventory to maximize ROI.