Optimizing a Google My Business (GMB) profile is crucial for Sacramento businesses looking to improve their regional SEO. Start by ensuring all business information is accurate and up-to-date, including the address, phone number, and hours of operation. Adding high-quality photos that showcase the business and posting regular updates about events, promotions, or new services can boost visibility. Additionally, encouraging satisfied customers to leave positive reviews on GMB and responding promptly to all reviews helps build credibility and improves rankings in local search results, making it easier for Sacramento customers to find and trust the business.